Authors: Faheem Khan, Mahdi Fadaee and Cuneyt Karul

Introduction is a popular link shortening service that allows Hootsuite service users to shorten links in a post prior to publishing it on social media. As with many other popular tools, this service is frequently abused by malicious actors to anonymize and spread phishing and spam content to unsuspecting recipients. When this happens, Hootsuite receives complaints from recipients of these phishing activities and many abuse monitoring organizations. Cost, time, scalability, and brand reputation are just a few of the challenges that arise when handling abuse cases.

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Cuneyt Karul

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